E&M in action

Social media as a KLM E&M employee? The 6 most important rules

Are you active on social media as a KLM E&M employee? Your contributions help to strengthen KLM's brand perception and reputation. But with visibility comes responsibility. You probably have a good idea of what you can and cannot share, but sometimes it can be tricky, and there are definitely a few no-goes. Our social media guidelines are here to help you with that. Comply with safety regulations, be mindful of your personal safety and take care not to disrupt operations. Your safety, and that of our passengers and colleagues always comes first. For example, don't ever share photos of your airport access pass, your KLM ID, work schedules or any other sensitive information about your workplace.

Below are the 6 most important rules for social media:

1. Safety and Security first

2. Maintain a Professional Appearance

3. Discuss your collaborations

4. Respect the privacy of clients and colleagues

5. Be Cautious When Sharing Your Opinions

6. In doubt? Check with your manager or Media Relations To summarise Our guidelines are designed to help you use social media responsibly and safeguard KLM’s reputation. Follow the do's and don'ts and help contribute to a positive image of KLM. If you'd like to know you can read the full document on MyKLM. Use social media with care and be a proud ambassador of KLM E&M.