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KLM E&M employee on social media? The 6 most important rules

Are you active on social media as a KLM E&M employeee? Your contributions strengthen KLM's brand perception and reputation. But with visibility comes responsibility. You probably already have a good idea of what you can and cannot share, but sometimes it can be tricky and there are definitely a few no-goes. Our social media guidelines are here to help you.

Stick to safety rules, always be mindful of your personal safety and make sure you don't disrupt operations. Your safety, that of our passengers and colleagues comes first. For example, don't share photos of your airport access pass, your KLM ID, work schedules or sensitive information about your workplace.

Below are the 6 most important rules for social media:

1. Safety and security first

2. Be smart in uniform

3. Discuss your collaborations

4. Respect the privacy of customers and colleagues

5. Be careful about expressing your opinions

6. When in doubt, check with your manager or Media Relations

To summarise:

Our guidelines are here to help you be responsibly active on social media without damaging KLM's reputation. Follow the do's and don'ts and contribute to a positive image of KLM. If you would like to know more, you can find the full guidelines document on MyKLM.

Use social media with care and be a proud ambassador of KLM E&M.